Last Updated: July 2026
1. Who We Are
Wisconsin Academy for Graduate Service Dogs (“WAGS,” “we,” “our,” or “us”) is a Wisconsin nonprofit organization dedicated to improving lives through highly skilled service dogs and clinical therapy dogs. This Privacy & Cookie Policy explains how we collect, use, disclose, and protect your information when you visit www.wags.net (“Website”), interact with us online, make a donation, register for an event, apply for one of our programs, subscribe to communications, or otherwise engage with WAGS.
By using our Website, you consent to the practices described in this Privacy & Cookie Policy.
2. Contact Us
If you have questions about this Privacy & Cookie Policy or would like to exercise your privacy rights, please contact us:
Wisconsin Academy for Graduate Service Dogs (WAGS)
1337 Greenway Cross, #157
Madison, WI 53713
Email: info@wags.net
3. Information We Collect
A. Information You Provide
Depending on how you interact with WAGS, we may collect information you voluntarily provide, including:
- Name
- Email address
- Mailing address
- Telephone number
- Donation information
- Volunteer application information
- Service dog application information
- Event registration information
- Newsletter subscriptions
- Information submitted through contact forms
- Communications you send to us by email or through our Website
- Any other information you choose to provide
Providing this information is always voluntary, but some information may be necessary for us to fulfill your request or provide a service.
B. Information Collected Automatically
When you visit our Website, certain information is collected automatically, including:
- Internet Protocol (IP) address
- Browser type and version
- Device type
- Operating system
- Pages viewed
- Time spent on pages
- Referring websites
- Clickstream and navigation information
- General geographic location (city or region)
- Cookie identifiers and similar technologies
This information helps us understand how visitors use our Website and improve its performance.
4. Cookies & Tracking Technologies
Like most modern websites, WAGS uses cookies and similar technologies, including pixels, tags, and web beacons (“Cookies”), to improve your browsing experience and better understand how visitors use our Website.
Cookies allow us to:
- Operate and secure the Website
- Remember your preferences
- Improve Website functionality
- Measure Website performance
- Analyze visitor behavior
- Improve our communications and outreach
- Measure the effectiveness of advertising campaigns
- Prevent spam and fraudulent activity
When you first visit our Website, you will be presented with a cookie consent banner that allows you to review our use of cookies. Your preferences can be updated through that banner where available.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the Website to function properly. They support features such as security, form submissions, cookie preferences, and basic Website functionality.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our Website by collecting aggregated information such as pages viewed, traffic sources, navigation patterns, and time spent on pages.
Functional Cookies
These cookies remember preferences you’ve selected, making future visits more convenient and improving your overall experience.
Advertising Cookies
Advertising cookies help us understand the effectiveness of our marketing efforts and may be used to measure advertising performance or improve the relevance of our communications.
5. Third-Party Services
To operate our Website and fulfill requests, we use trusted third-party service providers that may process information on our behalf.
Our current providers include:
- HubSpot (CRM, forms, email communications, cookie consent, and security)
- Google Analytics
- Google Tag Manager
- Google Ads
- PayPal
- Givebutter
- DoJiggy
- Network Solutions (website hosting)
As our Website evolves, we may implement additional tools and platforms to improve Website functionality, communications, fundraising, or analytics.
Each provider maintains its own privacy practices and policies. We encourage you to review their privacy policies if you have questions about how they process your information.
6. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries
- Process donations
- Register you for events
- Review volunteer and service dog applications
- Send newsletters, emails and organizational updates
- Communicate about programs, fundraising, volunteer opportunities, and events
- Improve our Website and visitor experience
- Measure Website traffic and marketing performance
- Maintain records in our customer relationship management system
- Protect the security of our Website
- Comply with legal obligations
- Exercise or defend our legal rights when necessary
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
7. How We Share Information
WAGS does not sell your personal information.
We may share information only when necessary to:
- Process donations
- Register event participants
- Deliver requested services
- Operate our Website
- Communicate with you
- Work with trusted service providers acting on our behalf
- Comply with applicable laws, regulations, court orders, or legal processes
- Protect the rights, property, or safety of WAGS or others
Our service providers receive only the information necessary to perform the services they provide.
8. Managing Cookies
Most web browsers allow you to:
- View stored cookies
- Delete cookies
- Block certain cookies
- Block all cookies
- Receive notifications before cookies are stored
Please note that disabling certain cookies may affect Website functionality and could limit your ability to use online forms, make donations, register for events, or access certain Website features.
For additional information about cookies, visit www.allaboutcookies.org.
If you wish to opt out of certain interest-based advertising or targeted advertising cookies, you may do so through your browser settings or by visiting the Network Advertising Initiative Opt-Out Tool at https://optout.networkadvertising.org/.
9. Your Privacy Choices
Depending on applicable law, you may have the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Withdraw consent where applicable
- Opt out of marketing communications
- Request information about how your information is used
To make a request, please contact us at info@wags.net.
10. California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable California privacy laws.
Subject to applicable law, California residents may request access to, correction of, or deletion of certain personal information that we maintain about them.
WAGS does not sell personal information or share personal information for cross-context behavioral advertising.
Requests may be submitted by contacting info@wags.net.
11. Data Security
We use commercially reasonable administrative, technical, and organizational safeguards designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction.
While we work to protect your information, no method of transmitting information over the Internet or storing electronic data can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
12. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, maintain organizational records, comply with legal obligations, resolve disputes, or enforce our agreements.
Because many of our services are provided through trusted third-party platforms, retention periods may vary based on those providers’ systems and legal requirements.
If you would like your personal information removed, please contact us and we will honor your request whenever legally and operationally appropriate.
13. Children’s Privacy
Our Website is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete that information.
14. Third-Party Websites
Our Website may contain links to third-party websites, embedded videos, maps, social media content, or other external resources.
These third-party services may collect information through their own cookies or tracking technologies. Their information practices are governed by their own privacy policies, not this Privacy & Cookie Policy.
15. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or Website functionality.
When changes are made, we will update the “Last Updated” date at the top of this page. Continued use of our Website after changes become effective constitutes acceptance of the revised Policy.
We encourage visitors to review this page periodically to stay informed about how we protect their information.